Head of advertising sales department. Main responsibilities and requirements
The head of advertising sales department is a very important person in every advertising agency or social media service provider. He is in charge of the department that performs one the main function of the agency, i.e. searching for potential clients, holding preliminary discussions and as a result signing contracts for advertising services. Income and well-being of entire company and of its employees in particular depends directly on how effectively the sales department works.
So what are main responsibilities of the head of sales department?
Responsibilities of the head of advertising sales department
Of course responsibilities mentioned below are not easy, but if you find the right person for the position, he will fulfill them without any difficulties:
The list of responsibilities of the head of sales department also depends on work specifics of the agency, and whether there are any other executives (for example, if there is an advertising and PR manager in the agency, then part of responsibilities mentioned above will be attributed to him).
Requirements to applicants for the position
It goes without saying that only an experienced and knowledgeable person can be in the running for this position. Here are basic requirements of the employers to applicants for this job:
Who is head of sales department subordinate to? As it was already mentioned, he is subordinate either to the advertising director (if there is one), or to the head of the company, depending on the structure of the company.
Professional head of sales department has a remarkable level of self-organization, good communication, management and selling skills. Such head of department will prevent any possibility of a sales manager stealing client database when leaving the company. Out of all people he must understand the importance of maintaining CRM with the help of special software – this can save the company from many problems and complications.