In this article we are not going to break any ground, we’ll just draw your attention to the aspects which most agencies for some reason leave out when working with clients. Most pieces of advice given in the article will suit for any company working in advertising or B2B field.

Internet advertising has its own specifics and for most of the advertisers it is still an uncharted territory. Unfamiliar things usually arouse mistrust or at least prejudice. Why we shouldn’t regard banner advertising in the Internet as a relic of the past and how to keep records for this kind of advertising.

In this article we will discuss what a sales funnel is, and how it can be applied in daily operations of an advertising agency for increasing ad sales.