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Advertising strategies

07.06.2018
Advertising strategies described in this article will help you to take a fresh look at your advertising activity.

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Media planning in OOH advertising

27.05.2018
When it comes to media planning, out-of-home advertising has its own specifics, because standard media planning tools in this case are inapplicable.

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OOH advertising saves lives

12.03.2018
Social advertising is probably one of the most efficient ways to draw attention of society to some urgent issues. But only really creative and outstanding advertisements can fulfill this socially important mission.

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Humour in advertising: pros and cons

13.02.2018
In advertising industry everybody is used to attacking and being attacked: agencies are attacked with endless changes, employees are attacked by sarcastic remarks from their coworkers. As Chekov said: “He art of writing is the art of crossing out”. In advertising industry it translates into “Let’s kill it” rather than “Let’s give it a chance”.

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Advertising in shopping malls

01.02.2018
Why advertising in shopping malls so popular? What to advertise there? How to manage this type of advertising more effectively? We will look into these issues in this article.

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10 most typical mistakes advertising sales managers make in their work

19.01.2018
We have already reviewed responsibilities of advertising sales managers in another article. Now let’s see what an advertising sales manager should not do, i.e. what mistakes they should avoid in the course of work.

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Advertising in movie theatres

12.01.2018
Who goes to the movies? Everybody! From schoolchildren to senior citizens. These places have amazing advertising opportunities. Want to know which exactly? This is what we will discuss in this article, but first – what are the advantages of advertising in movie theatres.

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Software for an advertising agency

28.12.2017
Advertising agency is a company that has to keep up with all current tendencies to survive. Advertising market is developing with a lighting speed, new types and ways of advertising emerge every day. That’s why each advertising agency that wants to have an edge over their competitors must have special software for managing their business operations.

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Advertising space management

22.12.2017
OOH and indoor advertising is one of the best ways to promote your goods and services. When you drive around the city or walk in the city center, you see hundreds of OOH advertisements, that lure you into buying something. Usually OOH advertisements are installed and managed by professional advertising agencies that have their own network of ad spaces and the main problem for them is how to manage and monitor advertising spaces?

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Specifics of Out-Of-Home advertising

07.12.2017
Out-Of-Home advertising can be called traditional. The other name of it is outdoor advertising. It includes any advertising that you can come across when you are outside your house.

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