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How it works?
Our software will help you manage your outdoor and indoor advertising business. It addresses specific needs of Sales, Accounting and Inventory Management operations in indoor, outdoor or transit advertising agencies. It provides a comprehensive OOH/DOOH media management solution for an advertising company
Media owners face a lot of challenges in day to day running of their business. We offer you an efficient media planning tool to make your work easier.
Program features
- Sales management
- Inventory management
- Installation works management
- Paperflow management
- Customer relationship management
- Other
Swift media plan creation
With convenient and customizable interface you will create a media plan in no time with minimum information. Detailed information about the client or advertising materials and so on is not required.
Flexible filters and sorting
There are multiple filters to help users make placements. Advertising spaces can be filtered by any parameter mentioned in their profile.
Multiple ad space reservation queues
Ad space reservation system sets the order of reservations and automatically moves them forward if previous reservations have been cancelled. Via reservation period settings you can set rules that will define number of days in reserve according to expected placement date.
Automatic and manual discounts
Our software has a system of assigning discounts and extra charges. Automatic discounts will be applied by the system according to specifiec rules. For example, you can set a permanent discount of 20% for all advertising agencies or you can set a discount which will be applied only when a certain quantity of placements is reached. Another type of discounts can be assigned manually, if the user has sufficient access rights.
On-line sales
Information about ad spaces, prices and availability, as well as photos and coordinates, can be uploaded from the system into your web-site. And it also works vice versa: orders that clients create on your web-site can be uploaded into the system.
Ad placement analysis
Special group of reports reflects what part of your advertising inventory is being actively sold. From these reports you will see the profitability of each advertising space and efficiency of your ad inventory sales.
All types of advertising spaces
You can manage all types of ad spaces, both dynamic or static. The list of ad space types is customizable and is created by users. Each type can be assigned with its own installation price and ad material printing price.
Out-of-home and Indoor advertising
The software features flexible system of adding new parameters to ad space profile. Users can create their own parameters and place them in a suitable place of the profile. For example, for OOH ad spaces you probably would like to add “Direction”, and for indoor spaces – “Floor” and “Room”. The quantity of custom parameters is unlimited. Ad spaces can be sorted and filtered by any of added parameters.
Digital OOH
The software supports videoscreen ad management. Specially designed pricing system will calculate the price of placement according to the ad video runtime.
Advertising construction management
The software features advertising construction management system, where they are regarded as real estate unit. It allows to store acquired installation permits and monitor installation approval process. Maintenance works can also be managed here.
Ad space availability analysis
This simple and customizable report will help you create a list of available advertising spaces and make a vivid presentation for your client.
Inventory efficiency analysis
Special built-in report reflects how efficiently your advertising inventory is sold. You can monitor the quantity of ad spaces for sale and how many of them have already been sold. This report will be very useful for sales analysis and planning.
Installation work orders
This document contains a list of works assigned to a certain work team or a worker. It is created on the basis of all received installation requests with regard to material availability. Users can create separate documents for certain districts or certain type of works. When the works have been finished, users can attach a photo report. Also this document can be exported to an Android mobile app to take it with you.
Installation work analysis
Multi-purpose report on installation works will give you a broad picture of installation works in progress.
Ad construction maintenance
This group of reports and documents was designed for managing ad construction maintenance works. The system keeps track of works that are not directly connected with ad placements, for example, light bulb replacement or repair.
Contract templates
Users can create templates of contracts and other documents. The program will fill them with the data from the infobase. You can create and edit templates yourself without programmer’s assistance.
Commercial invoices, appendixes
Any type of sales document can be created in the program, for example, invoice, appendix to the contract, and statements on services rendered.
Storing original documents
A scan copy of an original document can be attached to the e-document in the system. It is stored in the database for as long as you need.
Keeping track of original documents
The system monitors if original document have or haven’t been returned by the client. It helps to put your paperflow in order. A barcode scanner will make searching for the documents even quicker.
Keeping track of cashflow
There is a set of documents for monitoring settlements with customers and suppliers either in cash or by bank transfer.
Settlements with clients
Mutual settlement management system monitors receipt of payments from clients and their debts. Schedule of expected receipts reflects data on any selected date.
Storing contact information
Contact information of clients and their employees can be stored in the system. Users can add new types of contact information and create mandatory attributes.
Customer interaction history
All interaction events with clients can be managed in the program – phone calls, e-mails, meetings. You will always have up-to-date information.
Task assignment
Task assigning system will remind you about an important meeting or some certain payment. It also allows you to assign tasks to yourself or to your colleagues.
E-mail client
Built-in e-mail client allows you to send e-mails directly from the system. It is very convenient when creating media plans, quotations, invoices and so on.
Sending the documents directly from the program
You don’t need to save the documents to your computer and then send them by e-mail via some mail software. You can do it directly from the program.
Document approval
Document approval system helps to manage internal paperflow and check documents before sending them to clients.
Customizable interface
The software has a flexible and customizable user interface. You can hide or add new attributes, filters or formatting elements.
Adding new attributes
Most of the elements in the system can be assigned with new attributes. For example, you can add “Direction” or “Distance from the crossroad” to an ad space profile.
Saving documents in Excel and PDF
Any printout form in the system can be saved into Excel and PDF format.
Flexible access right settings
Flexible access right settings allows to assign different rights to users. Using access right profiles you can quickly add new users to the system and adjust their rights.
Works with any operating system
Our software can be used via a special “thin client” application or via web-browser. “Thin client” version is preferable. There are versions of thin client for Window, Mac, Linux.
Comprehensive reports on any data stored in the program
The program has over 30 different reports. They can give you comprehensive information about sales from any perspective.
Our advantages
Software demo
Get a free demo access to the program for two weeks. You can try it out and explore the program yourself.
Send a request and we will provide you with the details on how to connect to our server and run the demo version, along with tutorial videos and user guide to help you get started with the program.
Our program has a lot of functions and features, which will take some time to grasp. We are here to help you with it. We can hold an online presentation to show you how the program works.
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About us
Active users growth:
Some facts about us:
- • Developing IT-solutions for advertising agencies for over 10 years.
- • 2500+ active users in 6 countries.
- • 400 000+ advertising surfaces are managed and sold with the help of our program.
- • East Europe largest media holdings use our software.
- • Our software is developed on 1C:Enterprise platform (one of the best ERP system).
- • We have business partners in more than 40 countries.
Our achievements
FAQ / Frequently asked questions
Do you have an office in our country?
Our software is developed on 1C:Enterprise platform (one of the leading ERP systems in the world). There are many IT-companies around the world that can provide tech support and customization services for 1C:Enterprise-based software. At the moment there are 1C companies in Canada, Germany, Romania, Ecuador, Turkey, Austria, Poland, UAE, Sweden, Bulgaria, Mongolia, USA, South Africa, Hungary, Cyprus, Italy, Vietnam, South Korea, Australia, China, Laos. We are interested in expanding our sales network. If you are an IT-company representative, please send us an e-mail for detailed cooperation conditions.
Do you provide trial period?
Yes, we do. Please, e-mail us - sales@1c-advertising.com and request a trial. We can grant you an access to our standard prefilled demo database, so that you could see how it works and try it out yourself. Another option is an empty demo database, which will be accessible only to you. You will be able to fill it in with your own advertising inventory, add your client information, and start managing sale operations in it. We will provide you with tutorial videos, transfer your data from Excel files into the database, and will be there to help you in case of any problems or questions.
What is the price of the software?
The price of the software depends on the quantity of licenses you want to buy and their type. Quantity of licenses depends on the quantity of users. You can buy a one-month, one-year or a lifetime license. If you buy a lifetime license, you will be able to install a database in your computer or server and work off-line. We can discuss implementation conditions in detail during an online presentation of the software.
