How to be effective at Ad Inventory Management: 3 top tips

Social advertising is probably one of the most efficient ways to draw attention of society to some urgent issues. But only really creative and outstanding advertisements can fulfill this socially important mission.

In advertising industry everybody is used to attacking and being attacked: agencies are attacked with endless changes, employees are attacked by sarcastic remarks from their coworkers. As Chekov said: “He art of writing is the art of crossing out”. In advertising industry it translates into “Let’s kill it” rather than “Let’s give it a chance”.

Why advertising in shopping malls so popular? What to advertise there? How to manage this type of advertising more effectively? We will look into these issues in this article.

We have already reviewed responsibilities of advertising sales managers in another article. Now let’s see what an advertising sales manager should not do, i.e. what mistakes they should avoid in the course of work.

Who goes to the movies? Everybody! From schoolchildren to senior citizens. These places have amazing advertising opportunities. Want to know which exactly? This is what we will discuss in this article, but first – what are the advantages of advertising in movie theatres.

Advertising agency is a company that has to keep up with all current tendencies to survive. Advertising market is developing with a lighting speed, new types and ways of advertising emerge every day. That’s why each advertising agency that wants to have an edge over their competitors must have special software for managing their business operations.