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Software for automatic OOH advertising management

23.11.2017
For any advertising agency management of OOH advertisements is probably one of the most complicated tasks. Of course, there are some agencies that mostly deal with digital or indoor advertising. But the majority of companies in the advertising industry take OOH advertising as their main business activity.

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What should be included in an advertising services agreement?

09.11.2017
All sales agreements are pretty much the same. If you have just opened your own agency, then you probably would like to know, what to terms and conditions to include in an advertising sales agreement and what are the specifics of it?

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Importance of CRM system for an advertising agency

02.11.2017
Quick development of advertising business brought around fierce competition and, as a result, a decrease in sales. More and more advertising agencies turn to client-oriented model of business. The time when clients knocked on the door themselves has passed, so to say. Now you have to fight for your client, or they will go to another agency, which could seem more sophisticated and promising to them.

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Advertising manager’s salary and motivation

26.10.2017
Advertising manager is a very important job position in the company. There are so many factors that depend on them, no matter in what field they work – at an advertising agency or mass media.

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Responsibilities of an advertising sales manager. Employment terms.

19.10.2017
The biggest difference between an advertising sales manager and a usual sales manager is that they sell advertising spaces for some certain period of time in some advertising media – mass media, OOH media, Internet, TV and press.

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What are the perks of using OOH Advertising management software?

12.10.2017
Some advertising agencies think that using some special software for advertising management is absolutely unnecessary. Here is the article to prove them wrong.

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OOH Advertising sales planning

25.09.2017
Sales planning plays an  important role in any type of business. Without a sales plan you can waste your resources in vain and yet you won’t get any closer to the target.

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Advertising inventory management and reservation of advertising spaces

Why do you need reservation of advertising spaces? Why bother to assess your advertising inventory? How exactly is it implemented in the software? You will find out from this article.

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Head of advertising sales department. Main responsibilities and requirements

The head of advertising sales department is a very important person in every advertising agency or social media service provider.

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10 ways to increase sales of advertising services!

In this article we are not going to break any ground, we’ll just draw your attention to the aspects which most agencies for some reason leave out when working with clients. Most pieces of advice given in the article will suit for any company working in advertising or B2B field.

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