OOH and indoor advertising is one of the best ways to promote your goods and services. When you drive around the city or walk in the city center, you see hundreds of OOH advertisements, that lure you into buying something. Usually OOH advertisements are installed and managed by professional advertising agencies that have their own network of ad spaces and the main problem for them is how to manage and monitor advertising spaces?

Quick development of advertising business brought around fierce competition and, as a result, a decrease in sales. More and more advertising agencies turn to client-oriented model of business. The time when clients knocked on the door themselves has passed, so to say. Now you have to fight for your client, or they will go to another agency, which could seem more sophisticated and promising to them.

Advertising manager is a very important job position in the company. There are so many factors that depend on them, no matter in what field they work – at an advertising agency or mass media.

The biggest difference between an advertising sales manager and a usual sales manager is that they sell advertising spaces for some certain period of time in some advertising media – mass media, OOH media, Internet, TV and press.

Some advertising agencies think that using some special software for advertising management is absolutely unnecessary. Here is the article to prove them wrong.

Sales planning plays an  important role in any type of business. Without a sales plan you can waste your resources in vain and yet you won’t get any closer to the target.

Why do you need reservation of advertising spaces? Why bother to assess your advertising inventory? How exactly is it implemented in the software? You will find out from this article.